# Search Advertising: Google Ads We show your offer to people already searching Google for products or services like yours. We count leads and sales and keep improving the ads. ## When it helps - You need leads quickly while [SEO](/en/services/seo/) builds up. - Ads are running, but leads are expensive or not a good fit. - An online store needs product ads. - You want to test demand for a new product or market. ## What’s included - **Ads check:** Find where the ads waste money and where leads are counted wrongly. - **Ads launch:** Plan the ads, write them and set up lead counting. - **Product ads:** Show your store’s products with price and photo right in Google. - **Ongoing management:** Lower the cost of a lead and raise its quality. - **Landing page:** If a new page is needed, we build it. It becomes a linked [Websites & business systems](/en/services/websites/) service. ## Everything we do - We check your current ads or prepare a launch from scratch - Search ads: we pick the searches, remove irrelevant ones and write the ads - Product ads with price and photo for online stores - We remind people who have already visited the website - We set up counting of leads and sales so the ads learn from real customers - We suggest improvements to the page the ad leads to - We watch the ads every day and move budget to what works best ## How we work - Brief and access - Ads check or demand research - Ads plan - Lead counting - Launch and tuning - Ongoing management and reports ## What you get - Ads that count leads correctly - Campaigns built around your goals - A report: spend, leads, their cost and quality - A plan for the next improvements ## How we measure results How many leads and sales the ads bring, how much one lead costs, whether the spend pays off and how many leads are a real fit according to your sales team. Not just clicks. ## Good to know The ad budget is paid separately from our work, and there is no minimum budget. YouTube video ads are part of [Paid Social Ads](/en/services/paid-social/). ## A scope that fits the task. Pricing follows the agreed work, complexity and support. Ad budgets are paid separately. Overlapping tasks are counted once. ## Works well with - [Marketing Strategy](/en/services/performance-marketing/) - [Websites & business systems](/en/services/websites/) - [SEO](/en/services/seo/) ## Questions ### Will you build a landing page for the ads? Yes, if one is needed. The ads and the page then become linked services. ### When will the first leads come? Ads start working right after launch, and the first enquiries often arrive within days. For the first 2–4 weeks we tune keywords, ads and the page, and the cost of a lead usually falls during that time. A stable picture takes about 2–3 months. ### How do you measure results? We count enquiries, calls and sales, not only clicks. We set up tracking of form submissions and phone calls, and report the cost of a lead and, where the data allows, of a sale. [Home](/en/) · [Services](/en/#services) · [How we work](/en/#approach) · [About us](/en/#about) · [Book a call](/en/book/) · [Privacy](/en/#privacy)